Funnel Analytics

Funnel Analytics shows how visitors move from first contact to a result. It sits on the Dashboard, below the usage cards, and uses the same domain and date-range filters.

The four stages

• Widget Opens. A visitor opened the chat.
• Conversations. A visitor sent a first message.
• Leads Captured. A visitor shared contact details.
• CTA Clicks. A visitor clicked a link or action the assistant offered.

A conversion funnel below the tiles shows how many visitors continue from one stage to the next, and a daily trend shows movement over time.

Split by surface

Every metric is shown separately for two surfaces:

• Embed Widget: the chat on your website.
• Share Link: the conversation page at privas.ai/c/....

Each surface's rate is measured against its own opens. This split matters: a combined total can hide a surface that is recording nothing. If one surface shows activity and the other is flat, look at that surface on its own rather than reading the total.

Reading the funnel

• A steady rise in conversations means growing visitor engagement.
• A wide drop between opens and conversations means visitors open the chat but do not start; review your greeting and quick messages.
• A drop between conversations and leads means the assistant is answering but not capturing contact details; review your follow-up prompts.

When data appears

The funnel is built from a rollup that refreshes periodically, so a brand-new domain shows an empty state until enough activity is recorded.

Next step

To turn captured leads into follow-up conversations, see Email Follow Ups.