Cookie and Browser Storage Policy
Last updated: August 2026
This policy explains how Privas Intelligence Ltd, trading as Privas AI, uses cookies and similar browser storage technologies. It forms part of our Privacy Policy.
A note on the title. Most of what we use is not, strictly speaking, cookies. The chat assistant uses your browser's local storage instead. We describe both here accurately, rather than calling everything a cookie.
1. Cookies and local storage: the difference
Cookies are small files sent to a website's server with every request.
Local storage stays in your browser and is never automatically transmitted anywhere. It is read by the page's own code when needed.
The distinction matters: the values our chat assistant keeps in local storage are not transmitted to third parties in the background the way a tracking cookie would be.
2. What the chat assistant stores
If you are a visitor chatting with an assistant on a company's website, the assistant uses local storage, not tracking cookies:
| What | Purpose | How long it lasts |
|---|---|---|
| Session identifier | Groups your messages into one conversation | 12 hours, then expires automatically |
| Visitor identifier | Counts returning visitors in aggregate statistics | No expiry until you clear your browser data |
| Conversation copy | Lets your chat survive a page refresh | Until the session expires or you clear browser data |
These are randomly generated values. They are not linked to your name or identity unless you provide it, and they are not used for advertising, profiling, or tracking you across unrelated websites.
About the visitor identifier: where it is and is not asked for.
On privas.ai, it is not written until you accept. While the banner is waiting for your answer, your visit is counted using a temporary value that exists only in the page and disappears when you close the tab. Decline, and it stays that way and any earlier copy is deleted.
On another company's website, the assistant is embedded in their page, our banner is not shown, and this identifier is written. That is their cookie notice's territory, not ours; see section 7. Clearing your browser's site data removes it in either case.
There is a limit to that, and you should know it. The consent banner belongs to privas.ai. When you meet an assistant embedded on another company's website, you are on that company's site, and it is their cookie notice, not ours, that governs what is stored. In that setting the identifier is still written unless their notice provides otherwise. Clearing your browser's site data removes it either way.
3. What the Privas AI website and dashboard use
If you visit privas.ai or use the customer dashboard, actual cookies are involved:
| Purpose | Set by | Essential? |
|---|---|---|
| Keeping you signed in and securing your session | Clerk, our authentication provider | Yes, the dashboard cannot work without it |
| Processing payments | Stripe, on billing pages only | Yes, for payment |
| Measuring website usage | Google Analytics | No, off unless you accept it |
4. Google Analytics
Google Analytics runs on privas.ai only if you accept it when asked. Decline, and the tag is never loaded.
It no longer runs in the chat surfaces at all. The chat widget and the share-link chat pages are served from privas.ai, so they used to inherit the site-wide Google Analytics tag, meaning Google was told a chat surface had been opened, including on other companies' websites. That has been removed. Those surfaces now load no analytics tag regardless of any choice made here.
Google never received the content of your messages, and does not now.
5. Third-party cookies
Beyond Google Analytics, cookies may be set by Clerk (authentication) and Stripe (payments) when you use those parts of the service. Each is governed by that provider's own policy. The full list of providers we use is on our Sub-processors page.
6. Your choices
Browser controls. Every major browser lets you block or delete cookies and clear local storage, usually under Settings → Privacy. Clearing site data for privas.ai removes everything described in section 2.
What breaks if you block them. Blocking essential cookies means you cannot sign in to the dashboard. Blocking local storage means the assistant will not remember your conversation across a page refresh and each visit starts fresh; the assistant still works.
Analytics opt-out. You can opt out of Google Analytics using Google's browser add-on at tools.google.com/dlpage/gaoptout.
Consent. When you first visit privas.ai we ask before any optional storage or measurement happens. Google Analytics does not load at all unless you accept it: not a suppressed tag, no tag. The visitor identifier is not written until you accept it either. Declining leaves the site fully working, minus the measurement. We do not treat carrying on browsing, or dismissing the notice, as acceptance.
Changing your mind. Select Cookie Settings in the site footer at any time. Withdrawing is one click, exactly like giving consent, and takes effect immediately.
7. If you are a business deploying an assistant
You are the data controller for your website's visitors. Your own cookie notice and consent mechanism must cover the browser storage described in section 2, because it is set on your visitors' browsers when they use the assistant.
Our consent banner does not do this for you. It is shown on privas.ai and governs privas.ai; it does not appear inside the assistant on your site, and it cannot collect consent on your behalf. See section 3 of our Terms of Service.
8. Updates to this policy
We will update this page and the date above when our use of cookies or browser storage changes.
About Privas AI
Privas AI is a privacy-first AI assistant platform designed to help organizations deploy conversational AI representatives on their websites.
The platform uses domain-scoped knowledge retrieval to ensure that AI responses are generated only from authorized knowledge sources.
Learn more about Privas AI:
- Privacy Policy: https://privas.ai/privacy
- Sub-processors: https://privas.ai/sub-processors
- Terms of Service: https://privas.ai/terms
- Documentation: https://privas.ai/documentation
Contact
If you have questions regarding this policy, please contact:
Privas Intelligence Ltd Email: [email protected] Website: https://privas.ai Registered in England and Wales, company number 17195166 Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom Operations: Jakarta, Indonesia