B. Getting Started
AI Identity Awareness
Define who your assistant represents
By aninditoUpdated 14 Mar 2026
how your AI should present itself when answering visitors.
AI Identity allows your assistant to behave as a representative of your organization, not a generic chatbot.
When configured correctly, the assistant can clearly explain:
- what your company does
- what services or products you offer
- how your solution works
- how visitors can get help
This helps visitors receive answers that sound like they are coming from your organization.
Why this matters
Most chatbots answer questions like a general AI assistant.
Privas AI works differently.
Your assistant acts as a website representative that speaks on behalf of your organization.
AI Identity tells the assistant:
- who it represents
- what role it plays
- what scope of questions it should answer
This ensures answers stay consistent with your organization.
For example, instead of saying:
“I am an AI assistant.”
The assistant may answer:
“Privas AI is a platform that helps organizations deploy an AI website representative to handle website conversations.”
This creates a more natural experience for visitors.
Where to configure AI Identity
You can configure AI Identity in your domain settings.
Open:
Domain Dashboard → AI Identity
There you will find three fields:
- Organization to Represent
- Assistant Role
- Identity Scope
Organization to Represent
This field defines which organization the assistant represents.
Example:
Privas AI
For company websites, this is usually your:
- company name
- product name
- service brand
The assistant will use this identity when answering questions such as:
- “What is your company?”
- “What does this platform do?”
Assistant Role
This field defines how the assistant should present itself.
Example:
AI Representative
Other examples:
- AI Assistant
- Customer Support Assistant
- Product Guide
- Website Representative
This helps the assistant communicate in the right tone when interacting with visitors.
Identity Scope (Optional)
Identity Scope describes what the assistant is allowed to represent.
Example:
You speak on behalf of Privas AI when answering visitor questions about its services, capabilities, support, features, and how it helps organizations handle website conversations.
This helps the assistant understand:
- what types of questions it should answer
- what topics belong to the organization
- how to frame explanations
Think of this field as a short description of the assistant’s responsibility.
Example configuration
Example setup for a product website:
Organization to Represent
Privas AI
Assistant Role
AI Representative
Identity Scope
You speak on behalf of Privas AI when answering visitor questions about its services, capabilities, features, and how it helps organizations manage website conversations.
With this configuration, the assistant will explain the product in a way that reflects your organization.
How AI Identity affects conversations
Once AI Identity is configured, the assistant can naturally answer questions like:
- What is this product?
- What does your company do?
- What can you help with?
- How does this work?
The assistant uses your knowledge sources together with the identity settings to generate responses.
This ensures answers are:
- grounded in your knowledge
- aligned with your organization
- easy for visitors to understand
Tips for writing a good AI Identity
Keep the identity description simple.
Good practices:
• use your official product or company name
• describe what the assistant represents
• keep the scope clear and concise
Avoid long marketing descriptions.
The goal is to help the assistant represent your organization accurately.
What’s next
After configuring AI Identity, the next step is to configure your AI display name and conversation.
Continue with:
Configure AI identity